Search Engine Marketing
More people are turning their eyes towards search engine marketing as all other forms of advertising spiral out of control. It’s extremely difficult to measure all other forms of advertising. Not only can you not accurately measure how many people viewed your tv or heard your radio ad, but you cannot also accurately measure what age the people where or what action they took.
You can do this with a good analytics program on your website. You might not always be able to discover the age and exact demographics of your surfer, but you can tell what part of the country they are from, and what actions they took on your website. You can then use this data to tweak your website and seo campaigns directly. That my firend is the beauty of search optimization.